Stephan Shakespeare is founder and CEO of YouGov. Cameron’s strategy is right. It’s successful. At least, it is right and successful for the territory it covers. Conventional wisdom is that most people don’t care too much about policies, they don’t need ideological lighthouses, they just vote for people they can respect and like. I agree […]
Stephan Shakespeare is founder and CEO of YouGov. Project Cameron is going extremely well. Being a pollster I am naturally cautious about predicting long-term changes on the basis of recent poll fluctuations, but certainly the Conservative revival seems to be establishing itself and now threatens to break above its 40% ceiling. So, as I was […]
Every day this week ConservativeHome is dedicating YourPlatform to a different take on the first 100 days of David Cameron’s leadership. Today Stephan Shakespeare looks at David Cameron’s opinion poll strategy. Stephan is co-founder and CEO of YouGov. It is only fair to judge the Cameron Project on its own terms, and that is its […]
Stephan Shakespeare is founder and CEO of YouGov. George Bush has said, “Either you’re with us, or you’re with the terrorists”. More recently, he added “This nation is at war with Islamic fascists”. How does the British public respond? After the Spectator/YouGov poll out today, we have a clearer idea. We’ve known for some time […]