Theresa May’s austere approach to news management is a plus for government – at least, so far. But it’s turning out to be a minus for her ministers.
As a party known for strong economic management, we must work doubly hard to avoid appearing to know the price of everything and the value of nothing.
She is uninterested in playing the traditional Westminster game in which policies are presented as the final word from governments.
The logic of her view that no deal is better than a bad one suggests that, like Thatcher at Fontainebleau, she is prepared to walk away if necessary.
Such a deal would, on balance, be better than Most Favoured Nation Status. But MFN would be better than a bad deal – and giving up on regaining control of our borders.
The list of at-risk MPs includes veterans, rising stars and even a shadow cabinet member.
During the next few weeks, the Prime Minister will try to present her Government as being about more than just Brexit – if she can.
To mark Key’s resignation, we republish our founder’s insights into the basis of his success.
Whatever the answer, the party’s rise and the elevation of Paul Nuttall is a potential disaster for Labour.
Harnessing anger is easy, but keeping a grip on it is much harder.
The balance of the argument is against one as matters stand. But May will have no alternative but to go to the country if Parliament frustrates Brexit or her negotiation.
Ultimately, the trick in political communications is telling simple stories that move people emotionally.
The Government’s change of emphasis on borrowing offers the Prime Minister a new chance to break through to voters there.
Her direct pitch for the provincial English vote mirrors her predecessor’s election-winning insight.
CCHQ is recruiting campaign managers to fight in areas Labour has long taken for granted.