That doesn’t just mean talking about it – it means putting it into practice both in Government and in how we run our own Party operations.
Cutting the cost of living. Building more houses. Protecting the NHS. Developing skills. A draft of the proposals Hammond should deliver.
Another option would be for Ofsted to rate the school in question from “Outstanding” to “Inadequate” for its engagement and the breadth of its careers advice.
The Chancellor should also support life-long learning through training vouchers, and offer tax breaks for politically independent trade unions.
Targeting stamp duty and tuition fees could be less effective than technical education and the right industrial policy.
Employment, taxation, and three environment are three areas where we can show the Tory agenda is bigger than Brexit.
Conservative values underpin what it can achieve – whether in apprenticeships, manufacturing exports, jobs or contributions to good causes.
The Government must do much more to promote universities, apprenticeships and FE colleagues equally to ensure that young people get the skills they need.
It’s not just an auction of promises we can never win, but an essential way to reach out to an increasingly consumerist electorate.
In an era when it is harder for young people to buy a house, or even just to pay rent, it makes sense to direct more help to them than older people who already have one.
From Bourne’s and Wolverine’s suffering at the hands of big government, to Peter Parker’s apprenticeship with Iron Man, cinema is full of ideas.
The next manifesto might propose breaking the link between student maintenance costs and parental income by introducing a universal loan.
At a time when we have significant difficulties in explaining what we are about, having a ladder as a symbol (with hands around it), would give us that immediate recognition.
Unless the Conservatives can deliver a fairer deal between the generations, a majority may be forever out of reach.
It continues to clear the deficit, prepare for Brexit, and back our businesses with the support they need to boost productivity.