My new weekly poll has come under a good deal of scrutiny. Is it too volatile? How are the two main parties doing? Well, here’s how it works.
But Cameron and Osborne continue to outperform their counterparts. In fact, the Prime Minister is the only leader who does better than his party.
Taken together, my two latest battleground surveys suggest up to half of all Lib Dem MPs could be at risk next May.
The Juncker Effect, if that is what it is, certainly outweighs any Coulson Effect.
The party leads on empathy, the Conservatives on ability. When it comes to choosing a government next year, which quality will voters value more?
My poll of closely-contested Conservative-Liberal Democrat seats indicates that were the general election held now Nick Clegg’s party would lose 15 MPs to the Tories.
Also: the first in a series of focus groups, conducted in Thurrock and Halifax. What was the link they made between Nigel Farage and Simon Cowell?
Even after half a century, the iconic film never ceases to thrill, amaze and inspire.
The Conservatives lead on the economy – but that doesn’t yet necessarily translate into voting for them.
But Labour’s lead in my national poll rises.
They’re down 4 points to 31 per cent. The Tories are steady on 29 per cent. And UKIP are up 3 to 17 per cent.
Details of the battleground mega-poll of 26,000 voters in 26 Conservative-Labour marginals.
I surveyed 4,000 people who took part in the European election. Turns out, two-thirds of UKIP supporters believe Cameron is the best available Prime Minister.
They’re on 35 per cent, up three points since last week. The Tories are down five, on 29 per cent.
Both main parties make ground. The poll also studied people’s attitude to and expectations of the economy.