The British people are closely divided on the issue – and detailed research reveals the issues each campaign will be racing to make their own.
The central insight of Smell The Coffee was the critical importance of a party’s brand, the overall way voters see it. This has remained a central theme of my work.
In Manchester, the tone should be one of getting on with the job, not self-indulgence or triumphalism.
It’s hard to see how this is a route to power, but that wasn’t the main reason he was voted in.
If, five years ago, Labour misunderstood what it needed to do to win, today it seems to be wondering whether winning is all it’s cracked up to be.
My new book collects the reports from my focus groups and explores what the public really thought of the election (when they thought about it at all).
The last surviving Dambuster pilot has died, aged 96.
Progress is being made – but the real benefits are still to come, and I have urged a more active and ambitious approach.
I am delighted that this group will soon be on public display so that thousands of people will learn of her gallantry.
The Conservative Party has an unexpected opportunity to prove it is the party for people who are optimistic, open-minded and self-reliant.
I have polled 12,000 people on the values and motivations which underlie their voting.
Also, which of the smaller parties would people be happy to see given a say on the next government?
Plus: This week’s focus groups in Pudsey, Hazel Grove, and Rossendale & Darwen; and how much do we really know about the party leaders?
The last ten surveys contain mixed news for all parties and some noteworthy results.
I can refute the charge of deliberate herding from my own experience.